It started in Umbertide in April 1982, as an artisanal optical workshop, originating from an idea by Marco Moretti.
Quickly the business developed, adding the Contactology section, the first one in Umbertide.
In April 1992, in order to find a place more suited to an ever increasing workflow, it relocated to Viale Unità d’Italia in Umbertide. In 2003 the commercial area doubled, through construction works carried out to renew the premises, and through the addition of a second room dedicated to testing and designing of contact lenses.
Until now, following continuous investments in new technologies, professional updating and partnerships with the industry leading companies, 2M Optician is a well-established reality in the area.
2M Optician 2.0
In October 2015 the project 2M Optician 2.0 started, launched with the opening of a second retail outlet at Centro Commerciale La Fratta in Umbertide. The idea of the project is to keep the high level of service developed over 33 years of activity unchanged, and to apply it to a series of cheaper products, selected both from own production and from among the products with high value for money available on the market.